Blog Post #3: Typography
There are several different factors that go into designer’s decision on which typefaces (fonts) to use in a publication. A designer should choose a font that “complements the personality” of his/her organization and use it continuously throughout the identity symbols according to Strategic Publications: Designing for Target Publics. The designer should choose a font that reinforces an organization’s identity. The designer must also think about the public they are targeting and if they should stick to a traditional font or go with a more modern one. They have to then consider the size of the font (this will depend on the type of publication being created) and what font style would be deemed appropriate.
According to isnare.com, the best font size to use on a business card is 7 or 8 point for your address and contact information and use one point size bigger for your name. For the company name, you should use a bigger font, somewhere between 12 and 15 point. This website said to NEVER print your address in less than 6 point font, NEVER print your name in larger than 11 point font, and NEVER print your address in larger than 9 point font.
I found this interesting website, when searching for the correct font to use on a business card. This article detailed the nine most common mistakes made on business cards.
According to smallbusinessbible.org, most fonts for subheadings and headings in a brochure are typically 14 point font and the remaining text is typically around 12 point font. The font in the brochure must be readable by people of all ages, but must not be too big (looks as if there wasn’t enough information to fill a brochure) or too small (difficult to read).
Below, I have listed a couple of websites that I found using Google.com to find free, legal fonts to download to your computer.
www.webpagepublicity.com/free-fonts-l.html
This is a cool video I found on YouTube.com on how to install new fonts onto your computer.
NIH Training
I learned several things I never knew about conducting research and the liability of it that I never realized before. I never knew about the specific rules that HHS has for certain groups of people (i.e. pregnant, prisoners, and children). I had already assumed there were certain rules concerning children because obviously they are not always capable of making correct decisions for themselves.
I understand why we did this training because this is a research class and we will be using people to gather our research for our project. I didn’t understand why this specific training was given. To me, this training focused more on medical research than anything else. In public relations, I don’t think that I will ever be researching using medical trials. I hope not anyway. This training did not take as long as I expected and the quizzes were pretty easy if you went through the section that it involved. I did learn a lot of new things that I never knew before so I think that it was a good assignment. It also helped me realize the liabilities and risk that we take when conducting research, even when not conducting medical research.
Blog Post #2: Segmenting Publics: Prevent Child Abuse Bulloch County
The client I chose is Prevent Child Abuse Bulloch County.
I believe the main focus of their organization is to inform the public about child abuse and make them aware of how frequently it occurs and to try and raise money to help create that awareness.
This is how I would segment the public for PCABC.
Generation X & Generation Y.
Generation X because they are the generation that either already has children or the younger people in that generation may be just beginning to start a family so they need to be aware of what is happening to children in this country and possibly even some of their children’s friends or classmates. They are also the ones who value their jobs, so they would be able to donate money to this organization in support of their cause.
I also chose Generation Y because they are the generation that either already has children or will be having children in the near future. They are the ones who will be concerned with how their children’s classmates are living and what could be happening to them. They will be the ones who can turn this age of child abuse around and make the world a safer place for our children and future generations.
I would try not to pick just one social class because children are abused in all social classes. Although I might focus more on the upper class and middle class because they would be most likely where the bigger and more donations would come from.
It would be hard to determine whether to target more women or men. Both are known to be abusers, but I feel women are more likely to feel more compassion when it comes to seeing children who have been abused & wanting to help them out.
I don’t think I would segment the public according to national origin either, because race and ethnicity does not determine whether or not you are a more violent person.
My brochure design might be impacted by how the publics are segmented because pictures might be of all races, ethniticities, social classes, and ages might appear. I would try to incorporate as many different types as I could to try and hit every public. I think people associate child abuse with lower social classes and not really with the upper (elite) class at all. I would try to get the point across in my brochure, that abusing children is not always subject to social class. Upper class families are violent and abusive also.
Blog Post #1: CRAP
CRAP is an acronym used to describe the art of creating a good graphic design publication. The C stands for contrast, R stands for repetition, A stands for alignment, and P stands for proximity.
The part of C-R-A-P that I chose to define is repetition. Repetition calls for consistency and repeats parts of the design throughout a publication. Repetition is very important in any form of publication because unifies everything. For example, if a business were to create a media kit, it would be important that the same letterhead or logo was used throughout each piece of the media kit. Unification makes a media kit or any professional piece and this can be achieved by using the idea of repetition. Repetition can be the simple of use of the same font or size over and over again or a repeating graphic that appears throughout the publication.
C-contrast
R- repetition
A-Alignment
P-Proximity
Robin Williams is the writer/creator of the acronym CRAP.
Planet Jess 