April 30, 2009 at 12:41 pm (Responses)

I used to watch WKRP in Cincinati when I was in high school when it used to come on Nick at Night. I had never seen this particular one though. It was quite humerous. I thought it portrayed what bad PR can really do to a company and how not completely thinking something through can affect your business/company. You can find the video by going to my professors blog. It was a funny one. Especially to me, because I think turkeys are funny looking birds.


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Chapter 14 notes

April 28, 2009 at 2:25 pm (Reading Notes)

I think that this chapter should be one of the first chapters we go over in class. Writing new releases really is one of the most important things to master when going into the public relations field.

I took the Intro to Journalism class in Spring 2008 and have been writing news releases since then. I feel confident when writing them now and I think that is an extremely important skill to master.

This chapter is focused on news releases, media alerts, and pitch letters. I find more problems with creating a pitch letter than I do anything. I feel the most pressure is on when writing a pitch letter because you are trying to grab the person’s attention and get them to become interested in your story’ event, etc.

This chapter also discusses media kits. Media kits are one thing I am excited about being able to have the opportunity to create. I love putting things together like that.
note: Notes are all taken from “Public Relations: Strategies and Tactics” (9th Edition)  Authors: Wilcox, Cameron

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April 27, 2009 at 10:27 am (Personal)

So I recently joined PRSSA on Georgia Southern University’s campus. I have been quite sad that my membership and leadership roles in my sorority are coming to an end this semester, so when the opportunity to run for a PRSSA officer position arose, I jumped at the chance.

I ran and I am now the new Vice President. I am very excited to begin this new leadership role and cannot wait to see what awaits me in the months to come.

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AP Style

April 27, 2009 at 10:14 am (PR Connections, Responses) ()

In response to Barbara Nixon’s (www.publicrelationsmatters.com) blog post on AP Style. I find that AP style is a lot easier for me to follow than APA style. When I think of AP I think of a more laid back type of writing and it doesn’t really stress me out like APA style tends to do. Maybe it is because of the types of things AP and APA are used for. APA is used more for research papers, which tend to stress me and most people out anyway, as where AP is used for Press releases and other smaller assignments in my public relations classes. I have not seemed to have much trouble with AP style. Maybe I had a good journalism teacher.

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Comment on Blog

April 23, 2009 at 10:54 am (Blog comments)

Comment On Happy McCullough’s Blog.

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48 Hours on Twitter

April 22, 2009 at 7:47 am (Assignments)

You can find me on twitter at www.twitter.com/jcam19.

This 48 hours was different than my first week on twitter because I was already somewhat familar with Twitter and how it works. I did not have to play around as much trying to figure out how to Tweet or post hashtags or @replys. And now that Twitter is becoming more and more popular throughout the country, I have more friends and family on there and enjoy reading more posts than I did the first week we were on Twitter.

Now what really suprises me about Twitter is how many more people I know offline have hopped on the Twitter Train and joined. Even mom has Twitter…probably mostly because I won’t let her have a Facebook. I was also suprised at how I actually wanted to check Twitter this time around and see what was going on with the people I am following. I also can get Braves scores right on my homepage and predictions for the NFL Draft…which I really enjoyed. So Twitter served as more than just a way of connecting this time around, but kept me from checking other sites or using the internet on my phone to check scores.I had tweets sent to my phone for about a day….that got old pretty fast. I’m not a person that likes a lot of extra junk coming into my phone and it kind of took the fun out of me getting home to my laptop and checking my Twitter account.

I tried seraching for public relations professionals and I would still like to figure out the most efficient way to search for a group of people, instead of a person by name.

Three professionals I followed during this time that were quite interesting to me were:

1. @cokerhyde she is in public relations in North Carolina and is an events coordinator. She posted several tweets about things she was having issues with, including loosing her cell phone which she felt was disasters because in her own words “I’m in public relations people how am I supposed to work with no cell phone.” I found her very interesting.

2. @mcherenson He is a member of Public Relations Society of America (PRSA) and since I am now the VP of PRSSA here at GSU, I really enjoyed following his tweets. He posted great links explaining what to do in a PR crisis and about the different places he was traveling to speak. I would like to try and get him to come speak at our PRSSA chapter.

3. I also followed PRSA. I’m not sure if htey would be considered a professional, but a professional has to be updating their tweets for them right? They posted tips for everything dealing with Public relations plus things that had nothing to do but might interest their followers.

At the beginning of the semester, I was sure that after May 8, I would close my Twitter account and never look back. Now, I’m not so sure that is still what I plan on doing. Twitter has grown on me. Thank you Professor Nixon.

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Chapter 11 Notes

April 20, 2009 at 2:11 pm (Reading Notes)

  • Audiences are all different types of people/public, therefore public relations professionals have to take that into consideration.
  • Diversity is the most significant aspect of the mass audience in the U.S.
  • Some of the biggest diversity groups to reach are: youth & young adults; baby boomers; and seniors.
  • Reaching different ethnic groups is crucial also.
  • Some of the emerging audiences are: catholic & evangelical groups; gay/lesbian community; disability community; and women.
  • It is extremely important to match the audience with the media. The PR professional must understand the types of media methods in order to select the correct media method for a particular audience.

note: Notes are all taken from “Public Relations: Strategies and Tactics” (9th Edition)  Authors: Wilcox, Cameron

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Jeremy & Lauren-Guest Speakers

April 17, 2009 at 7:20 pm (PR Connections)

On Wednesday Jeremy and Lauren came to speak to us about what they do with Three in the advertising department. Both are graduates from Georgia Southern. PR is a field where you can expect to move around a lot and write a lot. Design and public relations work interchangeably with each other. Public relations professionals have to be creative in order to be able to mix completely different companies (i.e. flooring and high fashion). It is very important to know how to write and to know how to proofread and double check your work. There is no room for mistakes in this business. It removes your credibility. The best way to get experience is to get involved around the community by writing for different publications. When creating your portfolio, include everything you worked on, but also give credit to your team at the same time. PR is so much more than just writing press releases. There are jobs available in the job market, but you have to be good and “as buttoned-up as you can be”. If you want to work for the company you are interning with, make sure you let your boss know that you want to stay within the company. I feel like Jeremy and Lauren really gave us some insight on how to be successful after graduation. I really enjoyed how conversational the two of them were with us. I think that is more helpful to us than somebody just coming in and speaking about their experience.

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Prevent Child Abuse Bulloch County: Picnic for Prevention

April 14, 2009 at 2:20 pm (PR Connections)

Today, I was able to present the check to PCABC from our 26th Annual “War of the Wings” event. It is always so rewarding to see how grateful all the employess at PCABC are to our sorority, Kappa Delta.

One of the ladies that work for PCABC came up to me to personally thank me and said “I hope you are a public relations major because you are excellent at all of this.” I thought this was a HUGE compliment and it really made my day especially since she was the public relations executive for PCABC.

I have been in contact with her for the past 2 years since I have been in charge of “War of the Wings” and I am hoping this networking experience will help me out in the future, maybe even interning with PCABC.

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Kappa Delta “War of the Wings”

April 7, 2009 at 12:25 pm (Personal)

This year was my second year in charge of my sorority, Kappa Delta’s, 26th annual “War of the Wings” philanthropy event. Last year, we were able to raise just over $12,000. And my goal this year was $14,000. When I created this goal I did not take into account the state the economy is in presently.

All proceeds from this event go to Prevent Child Abuse America, Inc. (PCAA). Eighty percent of the total proceedsstay here in Bulloch County for Prevent Child Abuse Bulloch County (PCABC). We present the check every year at PCABC’s annual “Picnic for Prevention”. They are always so greatful and make all the hardwork in the months leading up to the event completely worthwhile.

Last year we planned to host the event at the house. Well, I woke up that Thursday morning (the day of the event) and it was pouring…like raining cats and dogs! So in my dead panic at 8 a.m. that morning, we were lucky enough to get a hold of the owner of Legends aka Jacksons and he allowed us to hold the event at their place. I think it was more successful indoors. The band, Southbound, sounded better because they had an actual stage and a soundcrew. Also, we used the bar as the pickup for the wings and drinks and it was more organized than I could have ever imagined.

So when asked if I would be in charge of the 2009 “War of the Wings” for Kappa Delta yet again, I had to say yes. At first, my whole heart was into it but with some discouraging events occuring in the months leading up to the event, my heart slowly pulled itself out of the event. I had lost part of my passion for this event but had to stick through it and finish it out. It once again rained on the event but this year we had a backup plan, Rumrunners. It wasn’t as organized as at Legends but it was still a good turn out and a good event. We were able to raise just over $8,000. Not exactly our goal but pretty good considering not as many businesses or families could donate this year.

I hope whovever is in charge of the event has the passion I had for it the first year and I am sure they will do an excellent job.

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