Chapter 9 notes

March 30, 2009 at 10:15 am (Reading Notes)

Public Opinion– collective expression of opinion of many individuals bound into a group by common aims, aspirations, needs, & ideals

Types of Leaders

  • formal opinion leaders aka power leaders (ex. elected officials, presidents of companies, etc)
  • informal opinion leaders (ex. role models)

Role of Mass Media

  • Agenda-Setting Theory
  • Media-Dependency Theory
  • Framing Theory
  • Conflict Theory

note: Notes are all taken from “Public Relations: Strategies and Tactics” (9th Edition)  Authors: Wilcox, Cameron

Advertisements

Permalink 2 Comments

Chapter 8 notes

March 30, 2009 at 10:07 am (Reading Notes)

Evaluation: ways to evaluate a public relations program

  1. measurement of production
  2. measurement of message exposure
  3. measurement of audience awareness
  4. measurement of audience attitudes
  5. measurement of audience action
  6. measurement of supplemental activities

**The ultimate evaluation for most companies: sales!

note: Notes are all taken from “Public Relations: Strategies and Tactics” (9th Edition)  Authors: Wilcox, Cameron

Permalink Leave a Comment

Chapter 7 Notes

March 30, 2009 at 10:01 am (Reading Notes)

5 communication elements

  1. sender/source (encoder)
  2. message
  3. channel
  4. receiver (decoder)
  5. feedback (from receiver to sender)

***Fifth Element…feedback is the newest incorporated element in modern models of communication

Tips on writing for clarity

  1. use symbols, acronyms, & solgans
  2. avoid jargon
  3. avoid cliches & hype words
  4. avoid euphemisms
  5. avoid discriminatory language

5-stage adoption process

  1. awareness
  2. interest
  3. evaluation
  4. trial
  5. adoption

note: Notes are all taken from “Public Relations: Strategies and Tactics” (9th Edition)  Authors: Wilcox, Cameron

Permalink Leave a Comment

PR class throughout the state of GA

March 16, 2009 at 2:40 pm (Personal, Responses) (, , , )

One of my good friends recently got engaged and when she called me to fill me on the story of the whole event, she was talking about school. We are both public relations majors. She attends University of Georgia. She was asking if I had ever had that teacher that requires her students to open a Twitter account and begin using it as a networking tool. I was a little in shock and could not believe she knew who my PRCA 2330 teacher was, Professor Nixon. In one of her public relations classes, she is required to do the same thing. Her teacher is friends with Professor Nixon and decided to use her idea to get students started on using social networking sites to our advantage. I thought what a small world this is and I am glad other students are having to do the same things we are here at Georgia Southern.

Permalink Leave a Comment

Chapter 6

March 5, 2009 at 1:44 pm (Reading Notes)

8 Elements in a Program Plan

  1. Situation
  2. Objectives
  3. Audience
  4. Strategy
  5. Tactics
  6. Calender/timetable
  7. Budget
  8. Evaluation

note: Notes are all taken from “Public Relations: Strategies and Tactics” (9th Edition)  Authors: Wilcox, Cameron

Permalink Leave a Comment

Chapter 5

March 5, 2009 at 1:42 pm (Reading Notes)

Research Techniques

Secondary Research:

  • Archival Research
  • Library & Online Databases
  • The Internet & World Wide Web

Qualitative Research:

  • Content Analysis
  • Interviews
  • Focus Groups
  • Copy Testing
  • Ethnographic Techniques

Quantitative Research:

  • Random Sampling
  • Sample Size

note: Notes are all taken from “Public Relations: Strategies and Tactics” (9th Edition)  Authors: Wilcox, Cameron

Permalink 2 Comments

Chapter 4

March 5, 2009 at 1:36 pm (Reading Notes)

Public Relations Department & Firms

Other names used for PR departments in the corporate world:

  • corporate relations
  • marketing & corporate affairs
  • investor relations
  • public affairs
  • marketing communications
  • community relations
  • external affairs

Sources of Friction:

  • Legal
  • Human Resources
  • Advertising
  • Marketing

Fees & Charges:

  • Basic hourly fee, plus out-of-pocket expenses
  • Retainer Fee
  • Fixed Project Fee
  • Pay-for-placement (not widely used)

note: Notes are all taken from “Public Relations: Strategies and Tactics” (9th Edition)  Authors: Wilcox, Cameron

Permalink 2 Comments

Chapter 3

March 5, 2009 at 1:28 pm (Reading Notes)

Ethics & Professionalism

  • Ethics- concerned with how we should live our lives. It focuses on questions about what is right or wrong, fair or unfair, caring or uncaring, good or bad, responsible or irresponsible, and the like.
  • Practitioner should have: a sense of independence; a sense of responsibility to society & the public interest; manifest concern for the competence & honor of the profession as a whole; a higher loyalty to the standards of the profession & fellow professionals than to the employer of the moment. The reference point in all public relations activity must be the standards of the profession and not those of the client or the employer.
  • PRSA- 22,000 members; 110 chapters
  • PRSSA- 287 campus chapters; 10,000 members

note: Notes are all taken from “Public Relations: Strategies and Tactics” (9th Edition)  Authors: Wilcox, Cameron

Permalink Leave a Comment

Top 10 Tips for Job Interviewing

March 2, 2009 at 9:31 pm (Assignments)

1. If you’re early, you’re on time and if you’re on time, you’re late!!

So give yourself enough time to get to the place of the interview at least 15 minutes before your appointment.

2. Keep eye contact throughout the interview (don’t stare creepily though)

3. Think about the question and what you’re going to say before you speak…don’t worry they won’t think you’re retarded or get impatient. It just shows that you really care about what you are going to say.

4. Dress professionally and appropriately!! Being overdressed is always better than  being underdressed!!!

5. Always shake hands (firmly) with the interviewer and make eye contact while doing so.

6. Make sure you bring a copy of your resume. Try to keep it down to 1 page.

7. ALWAYS TURN YOUR PHONE OFF…or leave it in the car!!

8. Leave your watch off…you don’t want to catch yourself checking the time!!

9. Ask questions…it shows you’re interested, that you’ve been listening, and that you’ve done your research!!

10. Last but not least…remember to SMILE!!!

Permalink 1 Comment