Survival Guide Ch. 11-12

April 18, 2010 at 3:32 pm (PRCA 3030, Reading Notes)

Chapter 11: More Social Tools

  • Posting your events in social calendars is a great way to get extra exposure. They offer a convenient way for you to post your events in one place & highlight them in may ways on many different platforms. Upcoming is a good example.
  • Social pages are sites where, instead of creating a page about yourself, your book, or your business, you create pages about a particular topic. Visitors can search for pages on particular topics or ones authored by specific people. Squidoo is a good example.
  • Squidoo is about finding people when you care what they know instead of who they know.
  • Wikis (wiki is Hawaiian for fast) is a collaborative Website that allows anyone to update its content. Once established, a Wiki essentially becomes an ever-changing online database of information.
  • Social search portals offer your visitors a unique search experience right from your Website or blog. You can quickly build a search engine focused on any topic, and over time, this search portal will generate increasingly relevant search results as users vote results up & down for every search query.
  • Virtual worlds are virtual 3-D worlds created by participants. You are able to build a virtual book club or opening a virtual presentation area for your business.

Chapter 12: Pulling it all Together

  • Remember that social media & Web 2.0 optimization mean optimizing for interactivity, sharing, & collaboration. Determine if your existing Website is optimized by asking yourself a few questions about it:

1. Can users interact with the content?

2. Can visitors share the content easily with others?

3. Does the site encourage collaboration?

  • With a bit of planning you can streamline the process to keep all of your Social Web accounts fresh & engaging without breaking your back or breaking the bank. The trick is to make your social accounts work together.

Note: The reading notes above came from the textbook A Survival Guide to Social Media and Web. 2.0 Optimization: Strategies, tactics, and tooks for succeeding in the social web. This is a book written by Deltina Hay.

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