TOW Week 12: Widgets & Badges

April 6, 2010 at 5:18 pm (PRCA 3030, TOW "Topic of the Week")

For this weeks topic of the week, we were asked to describe widgets and badges and the differences between them.

According to the book A Survival Guide to Social Media & Web 2.0 Optimization: Strategies, Tactics, & Tools for Succeeding in the Social Web written by Deltina Hay, a widget is a snippet of code, usually displayed graphically, that can be used to syndicate content, for example RSS feeds, or to add interactive features that users can drop on their own blogs or Websites. They are often customizable by the user & typically offer ways for users to pull information from the widget’s originating site.

According to the same book, a badge is typically just an icon or logo that has a link back to its source, which serves as a way of displaying one’s membership or presence in a community on the Social Web.

Sometimes the two terms are used interchangeably even though they are different items. Badges & widgets are a new tool in the Social Web, but I feel as if they are catching on somewhat quickly. The more popular the two tools become, the easier they will be to create.

A widget gives more of a wider range of customizable applications for your desktop that allow access to some of your favorite content available on the web.

A badge can be thought of as a small form of advertising. Badges are little icons you can click on that will take you directly to the side that is being “advertised.” Have you visited a specific company’s website, and at the bottom or the side seen the little Twitter or Facebook icon? That is a badge. If you were to click on the icon, you would be directed to the company’s Twitter or Facebook page.

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