Survival Guide Ch. 6

March 30, 2010 at 2:10 pm (PRCA 3030, Reading Notes)

Chapter 6: Social Networking & Micro-Blogging

  • Social networking is one of the most powerful social media strategies you can implement.
  • Most social networking sites allow you to create a personal profile page to post information about you or your business, invite people to join your network, join groups, blast messages and events, and connect with other people.
  • Facebook is currently the fastest growing social networking site and an ideal first choice for anyone or any business wanting to get a solid foothold in the Social Web.

  • There are many social and professional networking sites out there. The best thing to do however is to find the ones that are the best fit for you or your business and your needs.
  • MySpace is like a combination of a Facebook page and a Facebook profile.

  • LinkedIn is more of a professional networking site than a social one. This site is a great tool for people wanting to connect with other professionals, or for those seeking professional positions. It is also ideal for consultants and service firms seeking clients.

  • Twitter is considered a micro-blogging platform. It is a bit of a hybrid between blogging and social networking. This basic concept of combining blogging and social networking. This basic concept of combining blogging and interactivity has become so popular that, as we saw in both Facebook and LinkedIn, many of the other networks now have this same feature builty in.  The basic premise is for people to stay in touch through quick, frequent answer to one simple question: “What are you doing?”

  • A good social networking strategy includes establishing a healthy presence in one or more of hte above staple networkings sites, coupled with a presence in a couple of niche sites that put you in front of potential clients and affiliates in your area of expertise.
  • If you have a large readership or following who tend to have a lot to say to each other, you might consider creating your own social network. There are a number of ways to create a social network using CMSs such as Joomla, Drupal, or

Note: The reading notes above came from the textbook A Survival Guide to Social Media and Web. 2.0 Optimization: Strategies, tactics, and tooks for succeeding in the social web. This is a book written by Deltina Hay.


  1. Survival Guide Ch. 6 « Planet Jess « Social Computing Technology said,

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