Survival Guide Ch. 5

March 25, 2010 at 1:50 pm (PRCA 3030, Reading Notes)

Chapter 5: Podcasting, Vidcasting, & Webcasting

  • A podcast is a series of audio or video files that is distributed over the Internet.
  • A podcast can be syndicated or subscribed to.
  • A podcast is an RSS fee.
  • A podcast includes both audio and video files.
  • Before you create your first episode, you should be clear about the purpose of the podcast. People expect consistency as to the topics your episodes will cover.
  • Publishing options for your podcast:

1. Use a blogging platform

2. Publish to your website

3. Use a service such as HipCast or Audio Acrobat

  • Audacity is a good freeware choice for recording audio for your podcast. You need to get a decent microphone for your computer first or the quality of your podcasts will suffer.
  • After your podcast is recorded you will  need to save the file as an MP3. In order to do this, you will need to go to File…Export as MP3  in Audacity.
  • After recording your podcast, the  next step will be to upload your MP3 file to your hosting site. Using FTP is the preferred method for getting your files onto your site.
  • As you create your podcast and episodes, keep the following three optimization points in mind:

1. Many audio & video search engines now use speech recognition to identify key terms within podcasts. So make sure you write each episode to include your best key terms, and that you use these same key terms in the file’s metadata and on teh landing page of each podcast episode.

2. You add the metadata for each podcast episode when you save it as an MP3 file. Repeat key terms from the actual spoken episode in this metadata.

3. The page where each podcast episode resides is called its landing page. Again, make sure you repeat your best key terms on this page, and especially repeat terms that are spoken in the podcast episode.

  • Once your podcast is published, you will want to burn it to FeedBurner and optimize it.
  • A webcast is an online broadcast, and usually consists of a series of uploaded videos. They can be viewed either on Webcasting sites or embedded into your Website or blog.
  • Webcasts are also called channels. YouTube lets you create channels that you can regularly add videos to.

Note: The reading notes above came from the textbook A Survival Guide to Social Media and Web. 2.0 Optimization: Strategies, tactics, and tooks for succeeding in the social web. This is a book written by Deltina Hay.

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