Trade Book Review

March 10, 2010 at 5:08 pm (Assignments, PRCA 3030)

For my Social Media in PR class, we were asked to read a trade book and review it. Below is the powerpoint I created along with voice narration for the book Putting the Public back in Public Relations by Brian Solis and Deirdre Breakenridge.



  1. laur22 said,

    I wish I would have read the book you did for your trade book review because I like the title! I think putting the social aspect back into public relations is so important. I would much rather connect on a personal level, and I am glad I am not the only one who thinks so. I didn’t know about the difference between social science and social media. I think it is important to study social science in order to better understand the ways people communicate in our society. I think social media is a growing and interesting tool that public relations professionals and everyone in the work force can use for their benefit, but I really think PR should focus on relating in person. It is hard to tell if someone will be as outgoing in person as they are in their blog.

  2. hhiggs87 said,

    I actually read this book last semester for practicum. I really like how the authors stressed the need to have desire. I think that is important in anything you do. You have to have the desire to do it and the desire to do it well. I also liked how they reminded the audience where social media came from. The idea that social media came out of the social sciences is important to remember. All in all, like the book says, you have to keep that relationship in mind. PR is all about relationships whether through social media or through face-to-face conversations.

  3. Jeremy said,

    This is a great presentation. It’s nice to how the class can stay connected through a few simple advances in technology. The only thing missing with this style of presentation is the physical presence of someone. The book you reviewed seems like it would be an interesting one. The title alone grabs the reader’s attention. Your reading voice was very fluent and you didn’t sound nervous at all. The major problem I have when creating these types of presentations is having to hear my own voice during editing. Over time though, I am getting more and more used to it.

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