TOW Week 7: Foursquare

March 3, 2010 at 8:28 pm (PRCA 3030, TOW "Topic of the Week")

What is foursquare?

This is a question I had to research the answer to before I could begin my topic of the week blog post. Forsquare is an application available on the iPhone, Android, Blackberry, or Palm 3G devices. From the foursquare website, this is how to describe what exactly this application is:

“People use foursquare to “check-in”, which is a way of telling us your whereabouts. When you check-in
someplace, we’ll tell your friends where they can find you and recommend places to go & things to do
nearby. People check-in at all kind of places – cafes, bars, restaurants, parks, homes, offices.”

Foursquare can be to an advantage to businesses. Forsquare combines the friend-finder and social network with game-like rewards (aka points). Some local businesses are offering rewards to customers who show their servers/clerks the forsquare application on their phone. If the customer has been a certain place so many times, they could get rewarded with free drinks. This would help build the customer relationship with the business. But with everything there can always be disadvantages. Forsquare could potentially be dangerous. You are checking in to different places you are going and this is being posted over the internet. Is it really safe for the internet world to know where you are going each night of the week?

Overall, I believe the foursquare application is a viable tool and can really strengthen the business-to-consumer relationship. Businesses have a great opportunity at rewarding their customers who are frequenting their place and sharing that visit with others in the foursquare community.  But as with everything dealing with internet usage, people need to be cautious as to what information they are making public knowledge.

I will be trying out the foursquare application on my Blackberry device within the next few weeks and will post back to let you know how it is working out for me.


  1. hhiggs87 said,

    I agree that Foursquare can strengthen a business. It can help them better find, understand and entice their target markets. It can also help them see who their valued customers are and those niche markets they need to work on strengthening. Foursquare can also help businesses better understand their competition. They can see where their customers are going and what their competition with. Foursquare is also a great way to have free publicity for a business. With Foursquare updating Facebook and Twitter statuses, the name of a business is getting out there. Foursquare is free publicity to any business. If people are going to the business and checking-in, then it could entice others to go too. Maybe, if only, to check it out for themselves.

  2. Blog Comment #11 « Social Media & Public Relations said,

  3. jeffcarter3 said,

    I also had to research about foursquare before writing about it. I was unaware of what it was or what it could offer. The more I read about it the more I found it to be a modified twitter with perks. Recently in Savannah a local news station covered Foursquare and a business that is using it. The business owner they spoke with was very excited about this new site and mentioned how much it was already helping her business. They also interviewed a mom on St. Patrick’s Day who was using Foursquare to track where her kids were. This is a site that could become a force in the future.

  4. Blog Comments « Jeff Carter said,

    […] 6) Foursquare […]

  5. eroche1 said,

    Did you ever try out foursquare?? I am very interested because I wanted to try it out as well. I did not know if there were many places in Statesboro that were on foursquare so I would love to hear back your feedback. I agree with you on fouraquare. I did not know much about it before my topic of the week, but I had heard just a thing or two about it. It was funny because my interview with a PR professional from practicum actually brought up foursquare and how important it is in Public Relations to keep up with the new trends because they come up in conversation. It is a good thing we both learned and researched about it!

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