TOW Week 3: “Is Social Media Monitoring Ethical?”

January 26, 2010 at 9:18 pm (PRCA 3030, TOW "Topic of the Week") (, , , , )

“Is social media monitoring ethical?” This is the question to answer for my social media class this week. This particular question completely threw me for a loop, so to speak.

Monitoring social media has become much more common with businesses since the popularity of social media has grown. Businesses are curious of what consumers are saying about them and the products/services they produce. Social media provides instant response and companies have been looking for this quick of a response for a long time. Social media sites like Twitter, Facebook, MySpace, and WordPress are all considered public forums, therefore the content published on them is open to the eyes of the public. So if comments, opinions, etc. concerning businesses are on public forums and the businesses are monitoring what is said about them, then social media monitoring is ethical, right?

Well some may argue the opposite opinion that social media monitoring is not ethical at all. Businesses have been known to have an employee create a “fake” Twitter, blog, or Facebook just to see what the community is saying about them or their product. Using a false name or idenity to get the internet community talking may not be the most ethical way to discover opinions about you.

My opinion is this: If a company is monitoring social media the “correct” (and when I say correct, I mean the most ethical way they possibley can), using companies such as Radian6, then monitoring social media is ethical and is extremely beneficial to companies in the long run.

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1 Comment

  1. jeffcarter3 said,

    I found your comments on this topic to be fairly accurate.

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