Abshire Public Relations & Marketing: “We take the puzzle out of PR”

November 18, 2009 at 12:22 am (PRCA 3339)

Jennifer Abshire came to the Public Relations Student Society of America (PRSSA)  meeting tonight & spoke about her journey to success, along with tips on how to succeed. Jennifer is a Georgia Southern University graduate.

Jennifer is the founder of Abshire Public Relations & Marketing. Abshire Public Relations & Marketing is based out of Savannah, Georgia.

Jennifer’s first job out of college was working in non-profit with the American Red Cross. She explained that although there really isn’t much money in non-profit public relations and it may not be where you want to end up in the long run, “this is the journey” and it will eventually pay off.

She reiterated the point that you need to make sure you are passionate about whatever you are doing out of school. If you aren’t passionate about just being a waitress, because there are a lack of available jobs, then don’t just be a waitress…volunteer, help a non-profit organization out by writing press releases or create a brochure for free, act as a free-lance writer, but do something that you care about and are that brings the passion out in you.

Jennifer said that although you should look sharp going into an interview but she recommends looking creative along with looking professional. The more creative you look in an interview, the more you would stand out and the interviewer is likely to remember your face and who you are. One thing to remember though is to know who you are interviewing with before you pick out your outfit. If you are interviewing with corporate, you may want to put on your dress pants and your black shoes, but if you are interviewing with a company like Jennifer’s, you might want to show your more creative side and let some personality come out in your outfit.

The younger generation has better handle on technology so this puts them at a better advantage compared to older generations. Also, a lot of companies are looking to hire younger because of how technology-savvy the younger generation is. Now, there are courses in the public relations programs that involve social media (i.e. Twitter, Facebook, blogging sites) and the younger generation, like myself, grew up with the internet within reach.

One of the big no-nos in an interview is: Do not say you are good with people. This statement does not show any type of credibility with a company. Every person who majored in public relations thinks they are at least good with people at some point and to some degree.

Remember what you bring to the team. When you go into an interview remember the interviewer is looking for what you can do for them and bring to the company.  Put that information in your cover letter and resume. Play on your strengths in both of those so that the company can see where you fit best within them.

BE DIGITAL: You need to have an electronic version of your resume’, portfolio, and samples. Busy employees have no time to look at paper and may only have time to sit down to go through resume’s, portfolios, and samples after hours at their home, so being digital may get your stuff looked at over that person who sent in a hard copy. It is good to have a hard copy to hand in an interview though. Also, their company possibly be a “green” company, so they may believe the fact that you used paper proves you are not in fact a fit within their company.

One of the important things to keep in mind when writing a resume’ or cover letter is brevity. A busy employer doesn’t have time to read through lengthy paperwork and the more brief the better. Be able to be brief in your cover letter could also potentially show your writing skills.

Jennifer shared some very useful information with PRSSA and I recommend checking out her website, find her company on Facebook, or follow her on Twitter.

1 Comment

  1. Blogging Samples | Jessica Cameron's Resume said,

    […] Abshire Public Relations & Marketing “We take the puzzle out of PR” […]

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