Chapter 9 notes

March 30, 2009 at 10:15 am (Reading Notes)

Public Opinion– collective expression of opinion of many individuals bound into a group by common aims, aspirations, needs, & ideals

Types of Leaders

  • formal opinion leaders aka power leaders (ex. elected officials, presidents of companies, etc)
  • informal opinion leaders (ex. role models)

Role of Mass Media

  • Agenda-Setting Theory
  • Media-Dependency Theory
  • Framing Theory
  • Conflict Theory

note: Notes are all taken from “Public Relations: Strategies and Tactics” (9th Edition)  Authors: Wilcox, Cameron



  1. marie said,

    Looking at the definitions of the different types of leaders, do you know what kind of leader you are?

  2. Comment on Jessica Cameron’s Blog « The Paradox Speaks said,

    […] 04/24/2009 marie view […]

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