Chapter 7 Notes

March 30, 2009 at 10:01 am (Reading Notes)

5 communication elements

  1. sender/source (encoder)
  2. message
  3. channel
  4. receiver (decoder)
  5. feedback (from receiver to sender)

***Fifth Element…feedback is the newest incorporated element in modern models of communication

Tips on writing for clarity

  1. use symbols, acronyms, & solgans
  2. avoid jargon
  3. avoid cliches & hype words
  4. avoid euphemisms
  5. avoid discriminatory language

5-stage adoption process

  1. awareness
  2. interest
  3. evaluation
  4. trial
  5. adoption

note: Notes are all taken from “Public Relations: Strategies and Tactics” (9th Edition)  Authors: Wilcox, Cameron


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