Chapter 6

March 5, 2009 at 1:44 pm (Reading Notes)

8 Elements in a Program Plan

  1. Situation
  2. Objectives
  3. Audience
  4. Strategy
  5. Tactics
  6. Calender/timetable
  7. Budget
  8. Evaluation

note: Notes are all taken from “Public Relations: Strategies and Tactics” (9th Edition)  Authors: Wilcox, Cameron

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