Chapter 5

March 5, 2009 at 1:42 pm (Reading Notes)

Research Techniques

Secondary Research:

  • Archival Research
  • Library & Online Databases
  • The Internet & World Wide Web

Qualitative Research:

  • Content Analysis
  • Interviews
  • Focus Groups
  • Copy Testing
  • Ethnographic Techniques

Quantitative Research:

  • Random Sampling
  • Sample Size

note: Notes are all taken from “Public Relations: Strategies and Tactics” (9th Edition)  Authors: Wilcox, Cameron

Advertisements

2 Comments

  1. Antonio said,

    Yea, this is very helpful information. Learning qualtitative and quantitative research makes all the difference in analysis and reviews.

  2. Blog Comments « The Mind of a young man! said,

    […] #9 Antonio said, April 21, 2010 at 8:35 pm Yea, this is very helpful information. Learning qualtitative and quantitative research makes all […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: