Chapter 4

March 5, 2009 at 1:36 pm (Reading Notes)

Public Relations Department & Firms

Other names used for PR departments in the corporate world:

  • corporate relations
  • marketing & corporate affairs
  • investor relations
  • public affairs
  • marketing communications
  • community relations
  • external affairs

Sources of Friction:

  • Legal
  • Human Resources
  • Advertising
  • Marketing

Fees & Charges:

  • Basic hourly fee, plus out-of-pocket expenses
  • Retainer Fee
  • Fixed Project Fee
  • Pay-for-placement (not widely used)

note: Notes are all taken from “Public Relations: Strategies and Tactics” (9th Edition)¬† Authors: Wilcox, Cameron

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2 Comments

  1. marie said,

    After reading the descriptions of the different PR departments, did any particular one stand out to you as a place that you’d like to venture towards? I’m thinking about corporate relations now.

  2. Comment on Jessica Cameron’s Blog « The Paradox Speaks said,

    […] 04/24/2009 marie view […]

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