Evolution of PR

February 4, 2009 at 12:48 pm (Assignments, Reading Notes)

In class on Monday we discussed the very beginning of public relations and how it has grown and changed. The practice of PR can be traced all the way back to the Rosetta Stone which was thought to be basically a publicity release bragging on a pharoah’s accomplisments. It’s kind of strange to think that PR has been around since the Egyptian pharoahs. And that Pope Gregory XV was one of the first people to use propoganda.

I was extremely suprised to see that Theodore Roosevelt was the first U.S. president to make the use of news conferences and press releases to achieve the support of the country. One thing that really stood out that I found very interesting was that the Boston Tea Party was thought by PRWeek to be “the greatest and best-known publicity stunt of all time…” Another thing that I found really interesting that I would have never guessed was that Henry Ford was one of the first people to use the idea of positioning and the notion of being availabale to the press. Some people even called him “a better publicist than he was a mechanic.”

I enjoy learning about the history of my major, PR, because I don’t believe most people realize how far back this practice dates and how many people have used it throughout the world. We don’t always realize what famous people that we learn about in school and our history books have become legendary for their practices in public relations.

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